Nope not easy at all. Straight forward yes, but easy no.

First of all you need to know what you are doing if you are doing. Then you need to set up a connector from your database to your website. This also would mean a dedicated connection. Most IVR's don't have a dedicated connection.
What I did was set up my database (Turns) to output to a tab delimited file, then auto run my ftp program to upload the hole mess to my server. Then I wrote a program to take the latest entiries entered on Tuesday (we always enter them on Tuesday) and put those as the new release on the site. Because we try and always enter the UPC code then I simply took that code and grabbed the xml based description from Amazon's Web Services and use it to give descriptions of each movie.
Easy eh?
Rich.