RENTAL RATES at your store?, What are your rates? Specials?

[Victor Franqui]

SpecialFX

VHS--VHS--VHS
New Release
$3.00/due 6pm next day Late fees $3.00 (same)
Recent Hits (after 90days on shelf)
$3.00/2 days Rent 2/Get 1 free Late fees 1.00 each day
Catalog titles $2.00 2days 5/$5/5 days 7/$7/7days*
Late fees .50 each title/each day
* 7days works great for families--they chose one day & come every wk-same day for a week's worth of entertainment.
Kids titles-under 60min 99¢ 2 days (can also do 5/5/5 or 7/7/7)

ADULT DVD & VHS
$3.50/2days 4/$10-7 days (again-for long distance customers ;-)
(Sell soon in store--$9.95 or Buy 2 & Get 1 Free)

DVD--DVD--DVD
New Release
$3.50/due 6pm next day Late fees ($3.50) same
(don't have recent hits space--DVD's stay in NR area for about 6-9 months)
Catalog titles
$3.50/2 days each addt'l cat DVD is $2.50 Late fees $2 day

OLDIES/CUSTOMER REQUEST TITLES
New To My Store
--Special spinner designated for these $2.50/2 days

What do you charge in your store?

[googooeyes]

For a new all-adult video store that I'm planning, I've been researching the local competition.  It's my understanding that the Adult category is the most price-insensitive genre.  I'm leaning towards the following Adult rental price structure:

1st item - $5
2nd item - $4
3rd item - $3

Rental period is 2 days.  Return time is 7PM (1 hour grace).  3 tape maximum, at least for new customers, to minimize loss in case of non-return.  Credit card or a LARGE cash deposit ($50-100?) required.

This is roughly based on Suzie's Adult Superstore, a chain of 8 stores in CA, NV and HI.

Comments?