DVD kiosk market share expected to reach 30% in 2010

[Pickpoket]

 27 Aug 2009


Though traditional store rentals continue to comprise the largest share of U.S. consumer video rentals, market-research firm the NPD Group says DVD kiosks will capture nearly 30 percent of the market in 2010, if current plans for expansion remain on track:
According to NPD's VideoWatch service, in the coming months both subscription services and traditional video retailers will experience even more competition from kiosks, which are becoming more ubiquitous in grocery stores, mass merchandisers and quick-serve restaurants. Even so, a primary consumer appeal for subscriptions and store rentals is their depth of title selection – a key benefit that might help mitigate the increased competition form kiosks, which offer a more limited list of video titles.
In a news release, NPD says that in 2009 DVD-rental kiosks have accounted for 19 percent of rentals, compared to 36 percent for Netflix and other subscription services and 45 percent for brick-and-mortar rental stores.

[CHICAGOTOM]

In 2009 B&M is 45%...Netflix is 36% and Kiosk is 19% 

But in 2010 if Netflix stays flat at 36% and Kiosks grows to 30% then B&M shrinks to 34% 

I doubt Netflix stays flat 

[Pickpoket]

I agree but red box will have around 30 000 locations by the end of 2010,BB Express 10 000, dvdplay 5000 plus others it means kiosk easly reach 30% and B&M shrink Even more 

[mcmarc]

In 2009 B&M is 45%...Netflix is 36% and Kiosk is 19% 

But in 2010 if Netflix stays flat at 36% and Kiosks grows to 30% then B&M shrinks to 34% 

I doubt Netflix stays flat 

I think Netflix is a little nervous about these guys.  Like everyone else, they didn't see them coming.

[CHICAGOTOM]

I think Netflix is a little nervous about these guys.  Like everyone else, they didn't see them coming.

Yeah I think Netflix is nervous but I still think their market share will grow...just at a slower pace   I also think the combination of online and kiosk rentals will sink the big chain rather quickly  the studios might want to keep a closer eye on their accounts receivable