1 night vs 2 night rentals.

[yburan]

I have New releases and Hot New (2-3 weeks fresh). They are both 2 day rentals. Which actually ends up being a three nighter because they are not due untill we close on 2nd day.

My hot stuff is almost gone from the shelves by the end of Friday and I dont see the copies again untill Monday, which is too late and they mostly sit there until the next week-end.
 
I am thinking of going 1 day rental on Hot New. They rent so well, I want to increase the number of turns. I cannot afford to increase copy-depth right now. I now have 15 each vs 3 when I opened 6 months ago

Another idea I am thinking about is Friday Night Special on Hot New Releases. Which is 30% off on Fridays, as long as they bring it back on Saturday by 4PM. (Otherwise regular fees apply). That way I can rent it again on Saturday.

What do you guys think?

[Hardcopy]

Hollywood does that by giving you $1.00 back if you bring it back the next day off their $3.99 rental. Might want to think about that. If you lower your rental perioud it will be perceived as raising your prices.

[Ken]

If you have not done so yet, you might want to take a look at Rentrak.  I used to bring in 15 to 20 copies of A titles and had the same problem when I went to two days.  I now use Rentrak and for no money up front and a 60% to 40% split in my favor I now bring in 50 to 75 copies.  I do not use it on every title, but it takes the pressure off the ones that I do not use Rentrak with.  I have been on the program for 8 years and if used carefully, it works well in competing with the chains.