"Finding Amanda" goes to DISH PPV before theatres

[wannabevideostoreowner]

Not really sure I understand the motivation for these types of distribution arrangements...

I mean, yeah, I guess it gets a news story or two on a few programs if it's a slow newsday, but the latest Demi Moore movie did this too a couple of months ago and I hadn't heard about it since it left DISH and they stopped advertising it...

All I noticed anyway during the previews was the price. $10.99?? Ouch!!

Anyway, "Finding Amanda" goes to DISH PPV this week - other "sneak previews" will follow:

http://vsc.five-star.com/board/index.php?action=post;board=4.0

"Magnolia Pictures, the indie film company owned by former Internet entrepreneur and Dallas Mavericks owner Mark Cuban, plans to present a "sneak preview" of its forthcoming movie Finding Amanda on the Dish satellite network's DISH On-Demand between June 13 and 26. The film is scheduled to be released theatrically one later later, on June 27. It will cost subscribers $10.99 to see the movie in standard definition and $11.99 for high definition. In a statement, Andy Karofsky, vice president of programming for Dish, said that eventually, "our subscribers will see an even wider variety of programming options, including movies that are available on the same day as DVDs are released and others before they are released in theaters." "

[CHICAGOTOM]

It's on Comcast in the Chicago market...for $9.99 ...there are about 15 other titles on VOD for $6.99 that are NOT yet on DVD

[wannabevideostoreowner]

I just can't see what motivation they would have for putting it to Dish PPV first.

I would guess that would cut into theatre sales, not help them. And Hollywood talks about bootleggers all the time, but now they are giving them the opportunity to make an HD digital copy prior to a theatre run for $10? Strange.

I guess the bottom line is probably that they are hoping the Dish previews give the movie a little exposure. Some old fashioned marketing would have done that too and still given the studios the opportunity to make money at every possible window (theatre - hotel ppv - dollar cinema - dvd - ppv/vod - cable tv - etc). Still doesn't make sense to me.

Like I said, the last movie I'm aware of that did this, Demi Moore's "Flawless" (I think it was) did NOTHING later in the theatres that I'm aware of. I'm not even 110% sure it was out? So Dish PPV exposure definitely didn't seem to help it in any way.